A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Dodrajka, Sangeeta
- Evaluating Efficacy of Internet Marketing
Authors
1 Sri Guru Gobind Singh College of Commerce, (University of Delhi), Delhi-110034, IN
2 Intrertek international, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 10, No 1 (2012), Pagination: 55-61Abstract
The Internet has become an epitome of the concept of free-market and companies are making use of this platform to promote their products. Some companies enter into the internet marketing not just to sell but to increase product recognition. Huge amount of money is spent by these companies for promotion of their products through internet.
Unfortunately, till now, many companies tend to underestimate the effectiveness of internet marketing. Some of them think that by making a website and posting an ad here and there, are good enough a strategy for selling their products. Companies would spend hundreds or thousands of dollars to create a site but after a few months, would find out that there is no return on this investment since nobody seems to be buying in response to internet ads. Others would hire people to create a site that would have drawn a massive traffic, but their sales targets were not met.
The present study is an attempt to gauge the efficacy of internet marketing with special reference to Indian customers and their reactions to marketing through internet. According to a survey, Indian customers mostly purchased products like automobiles, car, mobile phones, apparel, electronic gadgets, furniture and other household products through internet. There is a need for an effective strategy in order to make internet B to C segment of internet marketing more active.
Keywords
Internet Marketing, Effectiveness, Indian Consumer, Marketer, Sales Target.- Rural Marketing:Challenges and Opportunities for Indian Marketer
Authors
1 Department of Commerce, S.G.G.S. College of Commerce, University of Delhi B-206, Lok Vihar, Pitam Pura, Delhi-110024, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 7, No 2 (2009), Pagination: 65-70Abstract
'Go rural' is the slogan of marketing gurus after analyzing the socio-economic changes in villages. The Rural population is nearly three times that of urban, so that rural consumers have become the prime target market for consumer durable and non-durable products. The present paper seeks to analyse the problems and challenges as well as opportunities offered by the Indian rural markets. It also suggests the strategies to improve market penetration. The study provides insights into Shakti and e-choupal women empowerment programmes launched by FMCG sector corporations.Keywords
Rural, Marketing, Customer, Strategy.- Corporate Governance and Changing Regulations in India
Authors
1 Amity Law School, Noida, IN
2 Department of Commerce, S.G.G.S. College of Commerce, University of Delhi, Delhi, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 14, No 1 (2016), Pagination: 75-81Abstract
By definition, the company is an association of persons coming together with pooling of resources for economic motives with pooling of resources. Its managers need to be ethical in dealing and managing other persons' resources. The accountability is there towards investors and other stake holders but still there have been many issues in governance of companies in India. The present paper is an attempt to take an over view of corporate governance practices in India. In the private sector, the Satyam case has resulted in eye opening shortcomings of in the corporate functioning. The greed and negligence of related parties, independent directors, auditors, bankers and others have led to this manipulation by the Managing Director Raju for many years. This has brought out many changes in the Indian Companies Act. The clause 49 has been improved, and the responsibilities of Key Managerial Personnel have been introduced in a serious manner. The fiduciary responsibilities of directors have become the focal point of all debates on the topic. The study seeks to sum up recent changes in Indian regulatory system governing the companies especially Indian Companies Act, 2013.Keywords
Corporate, Responsibility, Fiduciary, Governance and Environment.References
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